Wowcher Group: consumer protection case
The CMA is investigating the use of urgency claims by the Wowcher Group.
This investigation forms part of the CMA’s consumer enforcement work, tackling potentially harmful online selling practices
Case timetable
| Date | Action |
|---|---|
| 15 July 2024 | Undertakings accepted from Wowcher |
| 16 November 2023 | Consultation letter issued |
| 31 March 2023 | Case launch |
Undertakings accepted from Wowcher
15 July 2024: Wowcher Limited, LivingSocial Limited and Wowcher West Ltd (together, ‘Wowcher’) have signed undertakings to change their online selling practices.
The undertakings commit Wowcher to, amongst other things:
- only using clear and accurate countdown timers: timers must not mislead consumers or give a false impression that they have to act quickly to avoid missing out on a deal
- making sure all scarcity and popularity marketing claims are clear and accurate
- refunding VIP membership fees to customers who were signed up to ‘VIP membership’ via a pre-ticked box: Wowcher will refund customers in credit, with the option to convert to cash, and stop the use of pre-ticked boxes for VIP sign-ups
Wowcher must also regularly report back to the CMA over the coming year.
- (19.7.24)
- Press notice: CMA secures over £4 million in refunds for Wowcher customers (19.7.24)
Consultation letter
16 November 2023: The CMA has written to Wowcher Limited, LivingSocial Limited and other firms in the same corporate group (‘Wowcher’) in relation to possible breaches of consumer protection law. The letter details the CMA’s specific concerns about Wowcher’s online sales practices, including whether its countdown timers and other urgency claims mislead consumers. The CMA has asked Wowcher to take steps to address its concerns. Wowcher now has an opportunity to respond to the CMA’s concerns and avoid possible court action by signing undertakings setting out how it will address those concerns.
- Press notice: CMA calls on Wowcher to change its online sales practices (16.11.23)
Case opening
31 March 2023: The Competition and Markets Authority (CMA) has opened an investigation into Wowcher Limited, LivingSocial Limited and other firms in the same corporate group (the Wowcher Group)’s compliance with consumer protection law.
As part of this, the CMA is investigating the Wowcher Group’s use of countdown timers and other urgency claims.
The CMA will now engage with the Wowcher Group and gather evidence to consider whether the CMA thinks any of the companies in the group have broken consumer protection law. The CMA is at the initial stage of its investigation. Accordingly, it should not be assumed that any company under investigation has broken consumer protection law.
- Press notice: Wowcher investigated over online urgency claims (31.3.23)
How we use your information
In the course of an investigation, we may obtain personal information about individuals. Personal information we may collect includes personal data such as names, business titles and personal or business contact email addresses. If we have received personal information then this will be handled in accordance with our obligations under the Data Protection Act 2018 and with other legislation designed to protect individuals’ privacy.
Further details of the CMA’s approach and your rights and the CMA’s obligations in respect of this data are set out in our Personal information charter
Contact
- Director, Fred Houwen
- Senior Responsible Officer, Hayley Fletcher
Updates to this page
Published 31 March 2023Last updated 19 July 2024 + show all updates
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Undertakings published
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Consultation letter published
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First published.