Analysing and Understanding Audiences
Innovations in approaches to analysing and understanding audiences sought to aid an audience-centric approach to strategy development and decision making.
Documents
Details
What innovations are we looking for?
This competition is focused on innovative ideas for analysing and understanding audiences. Areas of particular interest include:
- Audience Segmentation
- Behavioural Insight Assessment
- Narrative Assessment
- Information Environment Assessment (IEA)
- Human Environment Assessment
- Network Analysis
- Channel Analysis
- Information Packs
- Assessment Metrics
For further details on these challenge areas see the main competition document
Total funding available
The total possible funding available for Phase 1 of this competition £1M (ex VAT).
A number of proposals may be funded.
Additional funding for further phases to increase TRL may be available. If there will be a future phase, it will be open to applications from all innovators and not just those who submitted Phase 1 successful bids.
Submission deadline
1 June 2023 at 12 midday (BST).
Where do I submit my proposal?
Via the DASA Online Submission Service for which you will require an account.
Only proposals submitted through the DASA Online Submission Service will be accepted.
You must not submit any information classified above Official. If you wish to add supporting information which might be Official-Sensitive or Secret you should contact DASA in advance and we will discuss solutions with you.
Updates to this page
Published 21 March 2023Last updated 3 May 2023 + show all updates
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Clarifications arising from the 1 to 1 sessions have been published as an attachment
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Closing date has been moved to 1 June 2023 (originally 30 May 2023)
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Removed the warnings regarding the temporary closure of the submission service Removed the unlocked offline proposal template document
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Change of description for supporting event on March 30
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First published.