How to apply for British Hallmarking Council’s HALO Award
Updated 27 January 2023
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The HALO Award is presented to the jewellery retailer who uses the British Hallmarking Council’s digital Dealers Notice (JPG, 272KB) in the most creative way, to educate and inform customers about hallmarking.
The British Hallmarking Council’s HALO Award encourages all jewellery retailers to review their online hallmarking information, raise the profile of hallmarks and introduce appropriate information in their own online space.
Noel Hunter, Chair, British Hallmarking Council
Application deadline
Applications close on 16 September 2022 (previously 1 August 2022).
Your application can include:
- prominence of Digital Dealers Notice in your online store
- social media content/posts/shares/likes promoting hallmarking
- how you demonstrate your business’s commitment to UK hallmarking
- any external or internal links to additional pages where more information can be found
- details of external press coverage
- printed material for example inserts used in shipment packages
The winner will be announced in the autumn of 2022. They will be invited to the Benevolent Society Ball held at the Grand Hotel Birmingham on Thursday 8 December 2022 to receive the Award.
Prize
The winner will receive a magnificent silver salver, to be held for one year, and a year’s subscription to the Assay Assured scheme, the Trustmark for online jewellery retailers.
The winner and retailers who are highly commended will also receive a set of approved digital assets to promote their success across all retail channels and social media.
The Award will carry national recognition through official British Hallmarking Council (BHC) and National Association of Jewellers (NAJ) press releases and communication.
Preparing your entry
There are 5 sections that you need to complete.
You need to provide evidence of the work that you have done and support your statements with relevant evidence.
It is important to address the questions and cover the criteria. There is no minimum or maximum number of words for each section.
Email [email protected] if you have a question about the award.
Completing your application
Download and complete the Hallmarking Awareness and Learning Online Award 2022 application form (MS Word Document, 91KB)
Judging
Marks will be awarded for each section of the submission form against criteria that will measure the most effective initiative.
Please note that your entry will be marked entirely on the information that you include in the application.Judges will not take account of any other knowledge that they may have of your activities.
The judges’ principal responsibility is to consider the scope, effectiveness and outcomes related to the submission. It is important to include supporting evidence of all the good work that you have done.
The BHC reserves the right not to grant the award, if it is of the opinion that none of the submitted applications merits an award.
Using the digital Dealers Notice
The BHC introduced their digital Dealers Notice (JPG, 272KB) in October 2021 to:
- protect customers who shop online
- raise awareness of UK hallmarking to online customers
- support the UK jewellery industry
With the original format of the Dealers Notice designed for face to face/in-store transactions - and still a legal requirement for all jewellers to display in physical stores – the new digital image is provided as an additional tool to explain the vital information contained in a hallmark.
Joining forces to promote it to the industry for its own protection and that of its customers, the BHC and NAJ encourage all jewellers to use it online to give high visibility and awareness to the importance of hallmarking.