Research and analysis
IPO counterfeit goods research (Wave 2)
A large scale consumer survey looking at buying counterfeit goods.
Documents
Details
This is the result of a survey of 5000 UK adults (aged 18+). Those who completed the survey discussed their buying history and habits, including counterfeit goods.
The survey covered 6 product areas:
- beauty and hygiene;
- clothing, footwear and accessories;
- sports;
- toys
- electricals
- alcohol
The survey was developed in consultation with the relevant industry and trade bodies.
A PDF version of this report is available upon request, please e-mail [email protected].