Guidance
Low-alcohol descriptors
Supporting the alcohol and retail industries to market their products responsibly, with the aim of protecting the public and informing consumers.
Documents
Details
This guidance concerns the appropriate use of low-alcohol descriptors to help the alcohol and retail industries market their products responsibly.
It sets out how the government expects low-alcohol drinks (those of 1.2% abv or less) to be described, and replaces the rules set out in the Food Labelling Regulations 1996, which were revoked on 13 December 2018.