Non-domestic smart meter consumer segmentation
This report outlines how grouping non-domestic customers into attitudes towards smart metering, business and energy can be utilised to increase engagement with smart meters.
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Smart meters are being rolled out to 3 million meters across almost 2 million non-domestic sites in Great Britain, delivering benefits to consumers, energy suppliers and the wider energy system. The non-domestic rollout covers a wide range of organisation types and sectors, with different attitudes and priorities. This research was commissioned to better understand the attitudes towards smart meters across this diverse group.
This report outlines a consumer segmentation which aggregates non-domestic customers that have not yet upgraded to smart meters into groups based upon their attitudes towards smart metering, business and energy.
The segmentation was developed from a quantitative survey of 705 non-domestic, non-smart meter owners carried out by Quadrangle from July to August 2021.
Five distinct ‘segments’ of non-domestic consumers were identified based on aspects of their:
- business decision making
- general priorities and outlook
- energy engagement and use
- energy efficiency
- sustainability
- openness to smart meters
This project was led by the Smart Metering Implementation Programme. For further information, please contact [email protected].