Policy paper

Online advertising - call for evidence

Call for evidence on the effective application and enforcement of advertising standards relating to content and placement online

• From: Department for Digital, Culture, Media & Sport
• Published: 27 January 2020
• Last updated: 18 March 2020 — See all updates

This was published under the 2019 to 2022 Johnson Conservative government

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Online advertising - call for evidence

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In the light of the ongoing impact of coronavirus, we’re extending the deadline for submissions to the Call for Evidence from Monday 23 March to Monday 4 May to give stakeholders more time to adapt workloads and guarantee that we receive the best evidence.

Please do get in touch via [email protected] if you have any further questions.

In February 2019, the Department for Digital, Culture, Media & Sport (DCMS) announced it will consider how online advertising is regulated. Our aim is to foster fair, accountable and ethical online advertising that works for citizens, businesses and society as a whole.

This call for evidence is focussed on the first pillar of this work - ensuring standards about the placement and content of advertising can be effectively applied and enforced online so that consumers have limited exposure to harmful or misleading advertising.

The deadline for providing evidence is midnight on Monday 23 March 2020. We will publish a summary of relevant evidence as part of a formal consultation later in 2020.

Published 27 January 2020
Last updated 18 March 2020 + show all updates

1. 18 March 2020

   Deadline extended to Monday 6 April.

2. 27 January 2020

   First published.