Guidance

Audience Insight Privacy Notice

Updated 16 December 2024

© Crown copyright 2024

This publication is licensed under the terms of the Open Government Licence v3.0 except where otherwise stated. To view this licence, visit nationalarchives.gov.uk/doc/open-government-licence/version/3 or write to the Information Policy Team, The National Archives, Kew, London TW9 4DU, or email: [email protected].

Where we have identified any third party copyright information you will need to obtain permission from the copyright holders concerned.

This publication is available at https://www.gov.uk/government/publications/privacy-notice-for-civil-service-modernisation-mailing-list/privacy-notice-and-consent-form-for-reform-in-action-your-views

The Cabinet Office is undertaking this research, via focus groups and interviews, to gauge civil servants’ understanding of cross-government change, reform, Civil Service brand, culture, identity, their attitudes, and how these might differ amongst different government departments, professions, grades and different lengths of service. In doing this, we can identify areas where a more targeted approach is required to improve brand, change and culture engagement. This research would look across a number of months to see how these perceptions are changing across the variables over time.

Participating in this research is completely voluntary. It’s a valuable opportunity for you to share your views.

Additionally, there will be a further opportunity to take part in event rehearsal sessions, in which you can provide feedback on our sessions for cross-government events.

Any information or quotes extracted and published will be anonymised. Any personal data will be stored securely on Cabinet Office Digital systems with limited access. These records will be kept for 12 months after collection, then securely deleted. After that point, only anonymised and statistical data will be retained. We will contact you every 12 months to check if you would still like to be contacted for upcoming research opportunities.

Audience Insights: Your views

This notice sets out how we will use your personal data, and your rights. It is made under Articles 13 and/or 14 of the UK General Data Protection Regulation (UK GDPR).

Your data

Purpose

The purpose for which we are processing your personal data is:

  1. To gain insight, via social listening exercises (including focus groups, workshops and interviews), to views and attitudes on the cross-government change, reform, the Civil Service brand, culture and identity.
  2. To receive feedback on our cross-government event sessions, via live rehearsal sessions.
  3. To retain names and contact details for future outreach.

The data

We will process the following personal data:

  • names 
  • grade
  • region
  • department
  • email address
  • time in role 
  • survey responses
  • focus group responses
  • event session feedback responses 

The legal basis for processing your personal data is:

It is necessary for the purposes of the legitimate interests pursued by the controller or by a third party. In this case this is to gain understanding of civil servant views and perceptions of  cross-government change, reform, the Civil Service brand, culture and identity.

Recipients

Your personal data will not be shared by us for this project.

As your personal data will be stored on our IT infrastructure it will also be shared with our data processors who provide email, and document management and storage services.

Retention

Your personal data will be kept by us 12 months after we collect it.

Your rights

You have the right to request information about how your personal data are processed, and to request a copy of that personal data.

You have the right to request that any inaccuracies in your personal data are rectified without delay.

You have the right to request that any incomplete personal data are completed, including by means of a supplementary statement.

You have the right to request that your personal data are erased if there is no longer a justification for them to be processed.

You have the right in certain circumstances (for example, where accuracy is contested) to request that the processing of your personal data is restricted.

You have the right to object to the processing of your personal data where it is processed for direct marketing purposes.

You have the right to request a copy of any personal data you have provided, and for this to be provided in a structured, commonly used and machine-readable format.

International transfers

As your personal data is stored on our Corporate IT infrastructure, and shared with our data processors, it may be transferred and stored securely outside the UK. Where that is the case it will be subject to equivalent legal protection through an adequacy decision, reliance on Standard Contractual Clauses, or reliance on a UK International Data Transfer Agreement.

Complaints

If you consider that your personal data has been misused or mishandled, you may make a complaint to the Information Commissioner, who is an independent regulator. The Information Commissioner can be contacted at:

Information Commissioner’s Office

Wycliffe House

Water Lane

Wilmslow

Cheshire

SK9 5AF

or 0303 123 1113, or [email protected]. Any complaint to the Information Commissioner is without prejudice to your right to seek redress through the courts.

Contact details

The data controller for your personal data is the Cabinet Office. The contact details for the data controller are:

Cabinet Office

70 Whitehall

London

SW1A 2AS

or 0207 276 1234, or you can use this webform

The contact details for the data controller’s Data Protection Officer are: [email protected]. The Data Protection Officer provides independent advice and monitoring of Cabinet Office’s use of personal information.

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