Research and analysis

Review of loyalty pricing in the groceries sector

The Competition and Markets Authority's review of loyalty pricing in the groceries sector.

Documents

Executive summary

Findings report

Appendix A: Consumer survey

Appendix B: Comparative pricing

Data tables

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NatCen technical report

Details

The findings from our review of loyalty pricing by supermarkets.

Our report has found that shoppers who are members of a loyalty scheme can almost always make a genuine saving on the usual price by buying loyalty priced products. This should give shoppers confidence that they are not being treated unfairly.

Our report also summarises the findings from our consumer survey in relation to shoppers’ attitudes to loyalty pricing and its impact on their behaviour.

You can also read our blog on loyalty pricing: what shoppers and supermarkets need to know.

Find out more about our work in this area, including next steps.

Updates to this page

Published 27 November 2024

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