Research and analysis

Self Assessment campaign tracking report 2018 to 2019

This research summarises tracking of the Self Assessment advertising campaign and measures its effectiveness.

From:
HM Revenue & Customs
Published
17 July 2019

Documents

Self Assessment Campaign Tracking 2018 to 2019

Ref: HMRC Research Report 544

PDF, 601 KB, 10 pages

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Details

This research aimed to measure the effectiveness of the 2018 to 2019 Self Assessment advertising campaign by evaluating:

  • awareness of the campaign
  • understanding of main messages
  • whether customers understood the ‘call to action’ to file before the 31 January deadline

The research was conducted with 600 Self Assessment customers, with 300 taking part before the campaign and 300 after it.

Updates to this page

Published 17 July 2019

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