Research and analysis

Self Assessment campaign tracking report, 2019 to 2020

This research summarises tracking of the 2019 to 2020 Self Assessment advertising campaign and measures its effectiveness.

From:
HM Revenue & Customs
Published
6 August 2020

Documents

Self Assessment campaign tracking: 2019 to 2020

Ref: HMRC Research Report 589

PDF, 230 KB, 10 pages

This file may not be suitable for users of assistive technology.

Request an accessible format.
If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email [email protected]. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

This research aimed to measure the effectiveness of the 2019 to 2020 Self Assessment advertising campaign by evaluating:

  • awareness of the campaign
  • understanding of main messages
  • whether customers understood the ‘call to action’ to file before the 31 January deadline

The research was conducted with 619 Self Assessment customers - 305 before the campaign, and 314 after it.

Updates to this page

Published 6 August 2020

Sign up for emails or print this page

Related content