Guidance

Stoptober campaign evaluation

Summary evaluation of Stoptober quit smoking health marketing campaign activity.

• From: Public Health England
• Published: 28 September 2018
• Last updated: 16 September 2021 — See all updates

Documents

Stoptober 2020 campaign evaluation

Ref: PHE publications gateway number GOV-9672

PDF, 580 KB, 11 pages

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Stoptober 2019 campaign evaluation

Ref: GW-1619

PDF, 614 KB, 11 pages

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Stoptober 2018 campaign evaluation

Ref: PHE publication gateway reference: GW-793

PDF, 392 KB, 10 pages

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Stoptober 2017 campaign evaluation

Ref: PHE publications gateway number: 2018466

PDF, 204 KB, 10 pages

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Stoptober 2016 campaign evaluation

Ref: PHE publications gateway number: 2017500

PDF, 338 KB, 7 pages

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Details

Stoptober is a major annual event to encourage smokers to quit for 28 days in October, with the aim of stopping smoking permanently.

These documents measure the impact of Stoptober in each year of the campaign’s operation.

Published 28 September 2018
Last updated 16 September 2021 + show all updates

1. 16 September 2021

   Added 'Stoptober 2020 campaign evaluation'.

2. 7 October 2020

   Added 2019 campaign evaluation.

3. 3 October 2019

   Added Stoptober 2018 campaign evaluation.

4. 28 September 2018

   First published.