Research and analysis

Transport user personas summary pack

Understanding the current behaviours and travel preferences of different types of transport users.

• From: Department for Transport
• Published: 18 July 2023

Applies to England

Documents

Transport user personas summary pack

PDF, 1.58 MB, 11 pages

This file may not be suitable for users of assistive technology.

Request an accessible format.

If you use assistive technology (such as a screen reader) and need a version of this document in a more accessible format, please email [email protected]. Please tell us what format you need. It will help us if you say what assistive technology you use.

Details

Recognising all transport users and their behaviours is essential for the Department for Transport.

That’s why we’ve developed 12 personas to represent the 9 groups of people – known as segments.

The evidence that feeds into these personas covers the population aged 16 and over in England only.

For more information, see Transport user personas: understanding different users and their needs.

Published 18 July 2023