Research and analysis

UK employer survey on skills for artificial intelligence

Research to understand the employer perspectives on skills for artificial intelligence from a range of sectors across the UK

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Details

The Department for Science, Innovation & Technology and the Department for Culture, Media & Sport have commissioned research to understand the UK’s artificial intelligence (AI) skills needs now and in the future. This survey explores the perspectives of employers from a range of sectors across the UK. The research will inform the government’s evidence base on artificial intelligence. 

Ipsos has been commissioned to carry out the survey fieldwork, which will take place both online and by telephone between late March and early May 2024. The survey only takes around 10-12 minutes, depending on your answers.

Taking part is voluntary and fully confidential for all individuals and organisations. The survey is not trying to sell you anything.

Who is being invited to take part?

Ipsos has compiled a list of businesses in the UK and their contact details at random using the Market Location database. 

You can download Ipsos’ privacy notice for the survey. This document explains the purposes for processing your personal data, as well as your rights under data protection regulations.

What does participation involve?

Participation will either be online, or via a telephone interview. During the fieldwork period some businesses will be called by an interviewer from Ipsos’ Edinburgh office (an 0131 number) inviting them to take part. They may also receive an email inviting them to reply or complete the survey online. 

On average, telephone interviews last around 10-12 minutes, though the actual interview length may vary depending on the answers that respondents give. The interview will take place at a time that is convenient for each respondent.

If someone in your organisation requested it, you may also have received an email to let you know Ipsos has called and inviting you to reply.

Contact us

If you have any questions about the survey you can email Ipsos at: 

[email protected]

Updates to this page

Published 12 March 2024

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