Research and analysis

Unit pricing analysis and consumer research

Further findings from the CMA’s review of unit pricing in the groceries sector.

• From: Competition and Markets Authority
• Published: 30 January 2024

Documents

Summary of consumer research and unit pricing analysis

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Consumer research

PDF, 1.19 MB, 52 pages

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Groceries unit pricing: pricing analysis

PDF, 1.51 MB, 44 pages

Details

This forms part of our review of unit pricing in the groceries sector.

The CMA has produced an analysis of the unit prices of a basket of everyday grocery products.

We have also commissioned qualitative consumer research to better understand how and when UK shoppers use unit pricing information when shopping for grocery products.

You can also read our short guide to unit pricing.

Find out more about our action to contain cost of living pressures.

Published 30 January 2024