Official Statistics
Nation Brands Index: 2024 report for Northern Ireland
This report presents findings for Northern Ireland from the 2024 Anholt Nation Brands Index.
Applies to Northern Ireland
Documents
Details
To assess and monitor its international reputation, Northern Ireland has been included on the Anholt Nation Brands Index (NBI) each year since 2016. The NBI is an online survey run by the market research company Anholt and Co. that measures and ranks the reputations of 50 nations across Six Dimensions: Exports; Governance; Culture; People; Tourism; and Immigration and Investment. NBI data is a snapshot of people’s attitudes and perceptions of Northern Ireland which are useful in helping us to understand more about Northern Ireland’s international reputation. Over time, these snapshots can track Northern Ireland’s reputation in the longer-term.