Official Statistics

Rural tourism statistics

Evidence on rural tourism and its contribution to the rural economy.

• From: Department for Environment, Food & Rural Affairs
• Published: 14 December 2011
• Last updated: 30 June 2021 — See all updates

Applies to England

Documents

Rural tourism

PDF, 257 KB, 3 pages

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Rural tourism

ODT, 117 KB

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Rural tourism (report - December 2011)

PDF, 213 KB, 12 pages

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Tourism productivity 2010

PDF, 396 KB, 2 pages

Details

Rural Tourism

These documents are part of the larger compendium publication the Statistical Digest of Rural England, a collection of rural statistics on a wide range of social and economic government policy areas. The statistics allow comparisons between the different rural and urban area classifications.

Latest statistics available on Gross Value Added (GVA) from tourism. Also, business counts and employment numbers for businesses involved in tourism related activities.

Rural Tourism report 2011

The report includes information on the performance and breakdown of tourism related industries, tourism in National Parks and Areas of Outstanding Natural Beauty and day visits to the natural environment.

Tourism productivity (2001 to 2010)

Tourism productivity statistics in rural and urban areas using productivity measured by GVA. (GVA measures the contribution to the economy of each individual producer, industry or sector. It is the value of the amount of goods and services that have been produced, less the cost of all inputs and raw materials that are directly attributable to that production).

Additional information:

• Rural productivity
• Rural Tourism Framework report

Defra statistics: rural

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Published 14 December 2011
Last updated 30 June 2021 + show all updates

1. 30 June 2021

   Published today, latest statistics on tourism in rural areas.

2. 29 August 2019

   Published today, latest statistics on tourism in rural areas.

3. 28 June 2018

   Published today, latest statistics on tourism in rural areas.

4. 21 July 2016

   We’ve changed how we’ve organised rural statistics and updated the content following Lord Cameron’s review of rural proofing.

5. 14 December 2011

   First published.